Harland Clarke takes a consultative approach to helping financial institution clients activate their potential and achieve their business objectives. One way we enhance our value as a strategic partner is through interactive communication — meeting with community bank leaders, sharing industry insight and facilitating peer exchange.
These items and more were on the agenda June 9-11 during the 2008 Community Bank Forum in Colorado Springs, Colorado, hosted by Harland Clarke. Strategic-level decision makers from community banks across the country joined Harland Clarke executives and directors for the conference, where attendees focused on the importance of differentiation and the key role it plays in a competitive marketplace. Featured topics included member centricity for competitive advantage, strategies for acquiring and onboarding new small business customers, and reward programs as the next phase of differentiation.
Keynote speaker John Moore helped kick off the event. For the past decade, Moore has made his mark transforming the ways businesses look at marketing and branding — helping create, champion and implement marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee. He is also the author of the “Brand Autopsy” blog and Tribal Knowledge: Business Wisdom Brewed From the Grounds of Starbucks Corporate Culture.
Roundtable discussions also enabled attendees to share their experiences, successes and challenges engaging two key customer segments — the mature market and the next generation. Plus, facilitated panel discussions focused on community bank strategies and opportunities for acquiring and onboarding new customers, such as incorporating targeted audience selection with the right offer as the key to growing deposits.
In the words of Craig Bainbridge, vice president of retail projects and initiatives manager for Tri Counties Bank, “Above all, it was a wonderful opportunity to share information, ideas and solutions, and forge relationships with other people within the financial services industry.”