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Harland Clarke Hosts 2008
Credit Union Advisory Panel Forum

Harland Clarke takes a consultative approach to helping financial institution clients activate their potential and achieve their business objectives. One way we enhance our value as a strategic partner is through interactive communication — meeting with credit union leaders, sharing industry insight and facilitating peer exchange.

These items and more were on the agenda June 11-13 during the 2008 Credit Union Advisory Panel Forum in Colorado Springs, Colorado, hosted by Harland Clarke. Strategic-level decision makers from credit unions across the country joined Harland Clarke executives for the conference, where attendees focused on the importance of differentiation and the key role it plays in a competitive marketplace. Featured topics included member centricity for competitive advantage, strategies for acquiring and onboarding new members, and reward programs as the next phase of differentiation.

Keynote speaker John Moore helped kick off the event. For the past decade, Moore has made his mark transforming the ways businesses look at marketing and branding — helping create, champion and implement marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee. He is also the author of the “Brand Autopsy” blog and Tribal Knowledge: Business Wisdom Brewed From the Grounds of Starbucks Corporate Culture.

In addition to roundtable discussions, credit union executives from non-competing institutions engaged in knowledgesharing, best-practice exchange and networking sessions. The Credit Union Advisory Panel Forum also kicked off a yearlong commitment by these leaders to take part in upcoming conference calls focused on leveraging business insights, validating new products and services, and helping launch innovative market solutions that address credit union challenges.