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[White Paper] Generational Borrowing Habits: The Skinny on Boomers, Gen X, Millennials, and iGen

The traditional life-stage model has been very useful for financial institutions and their marketers. But recent research suggests that every generation approaches their finances differently. Possible reasons for this include the Great Recession, the proliferation of digital technologies, or simply the passage of time. One thing is clear: financial institutions that want to grow their loan portfolios need to understand these generational differences.