Comerica
“Onboarding” Postcard

Demonstrating the Value of New Services

The Challenge
Communicate the added value of remote deposit capture and motivate new business customers to enroll

The Audience
New Comerica business customers

The Creative
Harland Clarke Creative focused on communicating the concept of “convenience”: no trip to the bank, faster access to funds and extended deposit hours. Other proof points included security and ease of use. The inset image of the equipment reassured the customer that it will fit easily into their office environment. This simple postcard works hard to ensure Comerica business customers know about this great service.