Strategic Marketing Approach

Lifecycle Marketing

Research

Analytics

Strategy

Creative Services

Omnichannel Execution

Trust Your Marketing to the Financial Institution Experts
Every industry has its nuances, but we know that financial institutions really are a different breed. Harland Clarke has provided solutions to banks and credit unions for more than 100 years, which gives us a deep understanding of your business needs. Our strategic, results-driven marketing programs are designed specifically for financial institutions.

Achieve Primary Financial Institution Status with Account Holders
Our goal is to maximize value at every phase of the account holder lifecycle to help you gain Primary Financial Institution Status. That’s why Lifecycle Marketing is at the heart of everything we do. More about Lifecycle Marketing

Take a Strategic Marketing Approach
We immerse ourselves in understanding your account holder portfolio, business objectives, opportunities and challenges. We then design marketing programs to drive profitability and engagement at every stage of the account holder lifecycle.

Research
The key to a solid marketing strategy is understanding your account holders, prospects and the marketplace. With sophisticated tools and techniques, we gather customer opinions, evaluate their experiences and gauge brand perception. Our goal? To help you make more informed marketing and business decisions. More about Research

Analytics
Financial institutions generate large volumes of data, but few know how to effectively use it to inform their marketing efforts. Our data scientists and business intelligence experts evaluate your portfolio, benchmark performance against our National Banking Industry database, assess your market position and identify strategic opportunities. More about Analytics

Strategy
Strategy is all about linking insights to action. With knowledge gained from research and data analysis, we design multichannel campaigns to reach the right account holders and prospects with the right message at the right time. To ensure optimal returns on marketing investment (ROMI), we establish and track measurable objectives and continually refine marketing programs. More about Strategy

Creative Services
Harland Clarke Creative Services is an award-winning team of financial services direct marketing experts. We balance imagination with solid strategy to engage audiences and motivate them to act.

Omnichannel Execution
With expertise in multiple channels, we can reach account holders and prospects where they are. We integrate digital media, direct mail, telephone, in-branch and transpromotional touchpoints to ensure that your message reaches account holders in the optimum channels. More about Omnichannel Execution

Measurement
To ensure that you achieve marketing goals and a healthy ROMI, we track and analyze your marketing program results to apply what we learn and improve future campaigns.