March 2015

Staying Ahead. Remaining Relevant. 2015 Survey of Financial Services Marketers

Monday, March 30, 2015

Financial industry marketers feel challenged to stay ahead of competitors and remain relevant to evolving consumer segments. We polled them about 2015 marketing plans – specifically budget, product/service focus, marketing mix, performance and measurement. See their responses in our first annual report. 





February 2015

Branch Out for Marketing Success

Monday, February 2, 2015

Financial institutions now recognize the importance of communicating to account holders through multiple channels. But they often overlook one critical success factor – retail staff. 





December 2014

Remote Deposit Capture Offers Big Bang, Low Risk

Wednesday, December 17, 2014

Click. Snap. Send. Deposit made. Consumers love the simplicity of remote deposit capture (RDC). It is a cost-effective, efficient means to serve account holders and expand electronic banking options. But are there risks that could outweigh the benefits and, if so, how can these risks be averted? 





Rapid Processing and Low Cost Keep Checks an Attractive Option

Wednesday, December 17, 2014

Debit cards, mobile banking and online banking have dramatically changed the way people access and use their bank accounts. But checks — arguably the oldest form of non-cash payment — are just as efficient as other methods.






November 2014

Checking: The Gateway to Greater Account Profitability

Thursday, November 6, 2014

Yes, checking has changed. But the checking account generates approximately $25 billion in consumer banking profits each year.¹ That’s why acquiring and keeping checking account holders is so important. Do you know the facts about checking accounts and how they might impact your institution?