Friday, May 3, 2013
How to Maximize What You (Already) Know About Your Account Holders
Big data is a big deal. It’s the topic of much debate at financial institutions, and the cause of a lot of marketing angst. The big issue about big data is this: what do you do with it? How do you leverage all of the internal and external data you have to positively impact your financial institution? How do you use it to make the most of your marketing budget?
Thursday, January 10, 2013
Harland Clarke surveyed its banking clients to find out how they personally use social media in day-to-day business. This infographic is a collection of some of our ah-has. The big take-away? Social media is now commonplace in business for banker communications. Feel free to share the link to this infographic in your social circles!
Thursday, August 16, 2012
How does your financial institution measure up against these 2011 metrics from Harland Clarke's National Banking Industry Database?
Thursday, June 14, 2012
It’s no secret that one of the keys to successful marketing is robust analytics — using data and the insight it provides to share the right message with the right account holder or prospect at the right time. But what may not be so widely known is that financial institutions can increase the effectiveness of their marketing and enhance return on investment (ROI) by expanding their view of analytics and making it a process to be engaged in throughout the account holder lifecycle, rather than an event related to creating an acquisition, cross-sell or other single-focus program. (read more)
Monday, January 2, 2012
Now, the electronic money movement experience has reached a new level of ease and efficiency as consumers increasingly seek ways to more conveniently make person-to-person (P2P) payments and maintain the confidentiality of their financial account information. This powerful trend is transforming the payment industry, particularly as a younger generation of technology-conscious consumers continues to influence the marketplace. (read more)