Financial industry marketers feel challenged to stay ahead of competitors and remain relevant to evolving consumer segments. We polled them about 2015 marketing plans – specifically budget, product/service focus, marketing mix, performance and measurement. See their responses in our first annual report.
Financial institutions now recognize the importance of communicating to account holders through multiple channels. But they often overlook one critical success factor – retail staff.
Click. Snap. Send. Deposit made. Consumers love the simplicity of remote deposit capture (RDC). It is a cost-effective, efficient means to serve account holders and expand electronic banking options. But are there risks that could outweigh the benefits and, if so, how can these risks be averted?
Debit cards, mobile banking and online banking have dramatically changed the way people access and use their bank accounts. But checks — arguably the oldest form of non-cash payment — are just as efficient as other methods.
Yes, checking has changed. But the checking account generates approximately $25 billion in consumer banking profits each year.¹ That’s why acquiring and keeping checking account holders is so important. Do you know the facts about checking accounts and how they might impact your institution?