Like many other financial institutions in today’s economy, a credit union located
in the mid-Atlantic region was looking to find new programs and tactics to help
generate new loans across their existing member base.
The credit union had several loan programs in the market that were performing
well overall. However, because of the excess in deposits, it was looking for a
program to help accelerate the growth of its loan portfolio, yielding as many
new loans as possible at an attractive cost per loan acquired. The credit union
also wanted to be sure it offered loans only to members who met its credit