A midsize regional bank with $15 billion in assets wanted to identify
households that were likely to pay out on existing home equity loans
within the next 60 to 120 days. Harland Clarke built a predictive model
that resulted in a 16 percent lift in identifying home equity loan
customers that are most likely to pay out early.
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Harland Clarke Marketing Services: Predicting the Payout
Friday, July 6, 2012