Financial institutions were in need of an alternative way to directly
communicate with their account holders on a one-to one basis through a
relevant and efficient channel. Harland Clarke’s CheckSmart Messaging™
helped increase the communication response rate to 20 percent higher,
increasing incremental deposits and loans across the 13 participating
financial institutions.
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Financial Institutions Maximize Retention Through Intelligence-based, CheckSmart Messaging
Friday, July 6, 2012
