March 2015

Comprehensive Prescreened Lending Delivers 363% ROI

Thursday, March 12, 2015

One of the nation’s largest credit unions faced increasing competition for the same consumers. It wanted to efficiently grow its loan portfolio, while maintaining member loyalty. A multi-channel prescreened lending approach achieved an impressive return on investment and nearly tripled prior campaign revenue in just 90 days. Download PDF

December 2014

Shopper Alert Generates 14% Response Rate in 60 Days

Friday, December 19, 2014

A credit union with assets of more than $4 billion and approximately 20 branches nationwide wanted to acquire new loans, keep existing loans and enhance member retention. Having worked with Harland Clarke on a successful refinance marketing program earlier in the year, the credit union turned to Harland Clarke for solutions.  Download PDF

July 2014

Loan Magnet™ Delivers 2,600% ROMI

Monday, July 14, 2014

A regional bank wanted to expand its loan portfolio with existing account holders and prospects, as well as give qualified borrowers the opportunity to leverage their home equity to increase spending power. Harland Clarke’s Loan Magnet produced a 2.2% response rate and generated $111 million in new loan balances, $14 million in new deposits, and thousands of new customers. Download PDF

Predictive Modeling Boosts Cross-Sell Campaign Results to $19 Million

Tuesday, July 8, 2014

A bank with approximately $22 billion in assets was reluctant to implement a cross-sell program, fearing that a heavy-handed sales push would clash with its relationship-driven business approach. However, the bank was open to the idea of a highly targeted cross-sell campaign to promote products that would save their account holders money, as well as provide services they really needed. Download PDF

June 2014

Shopper Alert™ Helps Credit Union Drive Loan Growth and Achieve Cost Objectives

Monday, June 30, 2014

HAR-CO Federal Credit Union, a mid-Atlantic credit union with $200 million in assets, used Harland Clarke’s loan acquisition solution Shopper Alert to add more than $10 million in new loans over eight months – at a cost of less than $75 per loan. Download PDF

Shopper Alert™ Program Generates Millions in New Loans

Monday, June 30, 2014

For 123 years, First Financial Bank has served the financial needs of generations of families, professionals and business owners. With assets of $5 billion, the institution comprises 12 regional banks with 60 locations across Texas. Recently, First Financial Bank was recognized by Bank Director Magazine as the #3 best performing bank in the nation in the $1 billion to $5 billion asset category. Download PDF

Credit Union Reaps Millions in New Loans with Shopper Alert™ Program

Monday, June 30, 2014

Headquartered in Bridgewater, New Jersey, Financial Resources Federal Credit Union — formerly the Ethicon Employees Federal Credit Union and the Raritan Federal Credit Union — is a federally chartered credit union with a history dating back to 1933. The institution has total assets of $400 million and almost 25,000 members. Despite a very competitive market, it is the institution’s stated goal to be its members’ primary financial institution and their first choice as a lender. Download PDF

Shopper Alert™ Delivers Remarkable 1,545% Return on Marketing Investment

Monday, June 30, 2014

A regional bank with more than $10 billion in assets and 200+ branches, was interested in expanding its lending relationships with account holders. The Shopper Alert program generated nearly $46 million in loan balances in the first nine months. The program drove an impressive 7.21% response rate, and a 1,545% return on marketing investment (ROMI). Download PDF

Coordinated Marketing Program Creates Huge Response for Credit Union

Monday, June 30, 2014

A credit union with more than 100,000 members and nearly $1 billion in assets wanted to grow its loan portfolio and new checking accounts. Harland Clarke worked closely with the credit union’s marketing team to develop a comprehensive approach that generated almost $29 million in new loans, and nearly 1,100 new deposit accounts. Download PDF

The Value of Onboarding

Monday, June 9, 2014

A financial institution with $30B in assets used Harland Clarke’s onboarding program to achieve a 38% income increase from new account holders, 30% lift in number of accounts per household, 400% increase in four-service households and more. Read more