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Harland Clarke Marketing And Strategy Expert To Share Member Engagement And Retention Best Practices At National Credit Union Conference

Tuesday, February 28, 2012

Senior Marketing Strategist Stephen Nikitas Will Present 10 Keys to Member Engagement and Retention at the 19th Annual Marketing and Business Development Council Conference


SAN ANTONIO, TEXAS — (February 28, 2012)
Harland Clarke Corp., a leading provider of marketing services to financial institutions, is pleased to announce that Senior Marketing Strategist Stephen Nikitas will speak at the 19th Annual Credit Union National Association (CUNA) Marketing and Business Development Council Conference on March 9, 2012.

Nikitas will deliver a Thought Leader session on the topic of member engagement and retention, discussing 10 actions credit unions can take immediately to strengthen relationships with members.

“There are several easy, cost-effective actions that financial institutions can take to strengthen their balance sheet and grow their loan portfolios as they navigate recent changes in the economy and regulatory environment,” Nikitas said.

The marketing and strategy expert has more than 30 years of experience in strategic planning, marketing, public relations and executive speechwriting. He has been a senior executive at financial institutions in New York, California and Massachusetts, developing and implementing sales and marketing programs that have resulted in significant growth in loans, deposits and accounts.

For Harland Clarke, Nikitas provides consultative services to banks and credit unions, helping them craft marketing and retail strategies and campaigns to take advantage of existing market and financial conditions in order to grow targeted portfolios.

“We are pleased to have Steve Nikitas represent Harland Clarke at our annual CUNA Marketing & Business Development Conference. His years of professional insight, unique perspective and expertise are sure to inform and inspire attendees,” said Michelle Hunter, Conference Chair, CUNA Councils. “Participants are certain to walk away with practical strategies to help grow their credit union.”

The CUNA Marketing and Business Development Council conference, which will be held March 7–10 in New Orleans, is for credit union marketing and business development professionals.

Visit www.harlandclarke.com to learn more about Harland Clarke Marketing Services.


About Harland Clarke Corp.
Harland Clarke Corp. (www.harlandclarke.com) is a leading provider of best-in-class, integrated payment solutions, marketing services and security solutions. It serves clients in multiple industries, including financial services, retail, healthcare, insurance, and telecommunications, and ranging in size from major corporate brands and trade groups to micro-businesses and individual consumers. Harland Clarke’s comprehensive suite of integrated marketing solutions is based on customer life cycle marketing and includes database marketing, email marketing, advanced analytics, campaign management, strategic services, and creative development. Harland Clarke delivers integrated marketing campaigns focused on acquisition, onboarding, engagement, retention, and cross-selling, utilizing extensive print, phone and email channels for campaign execution. Within its payment solutions business, Harland Clarke provides needed products and services to nearly 11,000 banks, credit unions and major investment firms. Headquartered in San Antonio, Texas, Harland Clarke employs more than 4,500 people nationwide and operates manufacturing and contact center facilities in multiple states and communities. Harland Clarke is a wholly owned subsidiary of Harland Clarke Holdings Corp., which also owns Harland Financial Solutions and Scantron.