White Papers Archive
Doesn't it seem like everything and everyone is trying to be a brand these days? Brand building is stock-in-trade for iconic companies like Coca-Cola®, P&G® and Nike®, and newer entries such as Dollar Shave Club, GoPro® and Fitbit®. The NBA® and NFL® spent the last several years building formidable brands, as have their stars – think LeBron James, for example. Business people and celebrities including Oprah Winfrey, Donald Trump and the folks from “Duck Dynasty®” earn billions from their personal brands, making it appealing to the rest of us to put our own marks on the world. Download PDF.
In an era of profitability challenges, financial institutions need to find ways to increase new households. New movers are a prime market opportunity. Because new mover households are making life changes and may be in a new geographic area, they are more than three times as likely to respond to a new checking account offer as established area residents. A targeted and effective acquisition program can deliver new households cost effectively to your financial institution. Download PDF.
Does the contact center you use to support your financial institution serve to facilitate change smoothly?
Download a copy of our white paper to find out how to be change-ready — in a state of preparedness, able to handle change and negate its potentially disruptive effects.
As Europay®, Mastercard® and Visa® specifications were adopted in many global markets, fraud became less of a problem and paved the way for emerging technologies. Despite all the improvements that EMV offers, why hasn’t it been fully embraced in the U.S.? Download the White Paper.
As a financial institution marketing executive, you have a lot on your plate. But quantity doesn’t always mean quality. Acting on this short list of top trends can help improve your return on marketing investment, increase account holder loyalty and share of wallet, differentiate you from competitors and drive revenue. Download now.
Once young account holders have come to the branch to open an account, use the technology they prefer to keep them connected – to their assets and your institution. Download White Paper.
For a successful list building campaign, companies need to utilize both online and offline channels in order to build a qualified list of email subscribers. In this white paper, discover multi channel list acquisition opportunities, and how to employ different methods to increase opt-in rates.
It’s no surprise that financial institutions rank “profitability improvement” among their top three priorities. The question is how can a financial institution achieve greater profitability? Growing the loan portfolio — and its associated interest income — is an obvious answer. But another profitability builder gaining markedly increased attention is non-interest income. Download now.
Like other financial services marketers, you likely track numerous metrics to determine and prove the value of your initiatives and activities. However, as you plan for 2014, consider these seven key metrics to help drive high performance marketing decisions and grow revenue. Download PDF.
Download a copy of our white paper to find out how to lower overall loan processing costs, obtain higher margins and increase customer satisfaction.
Holding well-implemented events requires a holistic and disciplined approach to event management in order to successfully fill the venue with an interested and invested audience.
Download a copy of our white paper to find out how successful companies deploy a series of event management best practices to ensure their events have the highest levels of attendance.