White Papers Archive

January 2016

Direct Mail Remains Vital to Bank Marketing

Monday, January 25, 2016

Direct Mail Remains Vital to Bank MarketingDespite an ongoing shift in U.S. consumer age demographics and a proliferation of electronic media channels, direct mail continues to be an essential part of bank and credit union promotional planning. Download white paper




The Big Picture on Big Data: What You Need to Know About the Future of Data-Driven Marketing

Thursday, January 21, 2016

The Big Picture on Big Data:What You Need to Know About the Future of Data-Driven MarketingSo much is being written about “Big Data” and the huge business opportunities that accompany this emerging science. It’s gaining momentum and Big Data promises to be a critical component of business success, and the science around it will continue to expand. Download white paper




Six Marketing Trends that Will Matter in 2016

Tuesday, January 19, 2016

Six Marketing Trends that Will Matter in 2016With an unpredictable regulatory environment and shrinking resources, financial marketers have had to become ever more innovative. How are they coping? These six important marketing trends will, no doubt, be relevant in 2016 and into the future. Download white paper




How to Make Big Gains in Small Business Acquisition

Monday, January 4, 2016

The Big Six: Must-Know Marketing MetricsSmall businesses can mean big business for financial institutions. They need everything from checking and card services, to loans and investment advice. But many financial institutions don’t have adequate time to prospect for small business accounts. A systematic approach, with data as the cornerstone, can save time and improve results. Download white paper




December 2015

Four Things to Know About Millennials and Lending

Wednesday, December 16, 2015

The Big Six: Must-Know Marketing MetricsMillennials contribute $1.3 trillion to annual consumer spending and they are expected to continue boosting consumer spending for years to come and they show the greatest demand potential for loan products in the U.S. Understanding the current borrowing needs and behaviors of this segment is essential to financial institutions that want to build long-term relationships with Millennials. Download white paper




November 2015

The Big Six: Must-Know Marketing Metrics

Tuesday, November 10, 2015

The Big Six: Must-Know Marketing MetricsFinancial services marketers are being asked to do more, contribute more, and prove their value. But how do you prove value? By not only implementing marketing campaigns, but also measuring their effectiveness. Download white paper




Five Essential M&A Communication Strategies to Retain Acquired Account Holders

Friday, November 6, 2015

Five Essential M&A Communication Strategies to Retain Acquired Account HoldersMergers and acquisitions offer unique opportunities and challenges for financial institutions. Timely, thoughtful and consistent communications can address account holder concerns and help them feel valued by the new financial institution. As a result, they’ll be less likely to leave during the transition and the acquiring financial institution will be better positioned for success. Download white paper




October 2015

Up Your Game: Seven Steps to Budget Planning

Friday, October 30, 2015

Up Your Game: Seven Steps to Budget PlanningU.S. financial institutions allocate approximately 0.10 percent of assets – the industry average – to marketing. How will you know if you’ve budgeted enough? Your annual budget should serve as a guide to cost-effectively accomplish your goals. But with increasingly limited marketing resources, establishing a realistic annual budget can prove challenging. Download white paper




September 2015

Yes, It Really is Possible to Grow Non-Interest Income

Tuesday, September 15, 2015

Ready Set Reset thumbNon-interest income comprises approximately 34 percent of bank income¹ and almost 27 percent of credit union income.² The problem is fees — the major source of non-interest income — are generally unpopular. They’re often cited as a reason why account holders switch financial institutions. So the key to building non-interest income is doing so in ways that are less painful for account holders. Download white paper




Nine Reasons to Step Up Acquisition and Retention Marketing

Wednesday, September 2, 2015

Ready Set Reset thumbDo you know how account holders’ checking behaviors affect long-term revenue potential? Checking accounts serve as the anchoring relationship for most financial institutions. Findings from this industry survey offer timely statistics and ideas on how to acquire new, more active customers while expanding existing financial relationships. Download white paper




August 2015

Up Your Game: Seven Steps to Budget Planning

Tuesday, August 25, 2015

Up Your GameYour annual budget should serve as a guide to cost-effectively accomplishing your goals. With increasingly limited marketing resources, establishing a realistic annual budget is critical, yet can prove challenging. Consider these seven recommendations when planning next year’s marketing budget. Download white paper





11 Steps to Holistic Loan Marketing

Wednesday, August 5, 2015

Ready Set Reset thumbWith a Q1 2015 rise in consumer credit, U.S. lending is showing signs of a comeback. Is your marketing plan solid enough to capture the volume of quality loans you want? Now is the time to review strategies with an eye towards improvement. This white paper will show you how to define, design, test and deploy campaigns that deliver strong results. Download white paper





July 2015

Fighting Back Before a Hack Attack

Tuesday, July 7, 2015

Ready Set Reset thumbA data security breach can occur at any time, triggering confusion and panic among account holders. A proactive crisis communications plan helps rebuild loyalty and confidence in financial institutions damaged by a cyber attack. Download white paper





January 2015

Tapping the $7.5 Trillion Mass Affluent Market

Tuesday, January 27, 2015

Ready Set Reset thumbAs a collective group, Mass Affluents control more than $7.5 trillion in investable assets. Yet, they represent a largely untapped opportunity for financial institutions. Download white paper





September 2014

Ready, Set, Reset: HELOCs Poised for Billions in Growth

Wednesday, September 3, 2014

Ready Set Reset thumbThree current trends — including draw period expirations — are elevating HELOCs back to the consumer lending star status they were prior to the Great Recession. See how to take advantage of this opportunity to grow your loan portfolio.





August 2014

Home Lending Isn't Dead

Monday, August 18, 2014

She-conomy thumbEver since interest rates spiked higher in May 2013, there has been a great deal of conjecture about the market for home lending. What had been healthy demand for refinance loans fell markedly when rates increased. After several years of historically low interest rates, a downturn in refinancing had to be expected. Did the turn in rates, however, signal the end for home lending? Hardly. Read the white paper.



Navigating the She-conomy: How to Market to Women

Friday, August 8, 2014

She-conomy thumbWomen are earning more money, spending more and influencing the majority of purchases — both big and small — now more than ever. It’s projected that, over the next decade, women will control two-thirds of the consumer wealth in the U.S.¹ Women represent a massive marketing opportunity, but reaching them isn’t as easy as it used to be. Financial institutions must change the conversation to reach this valuable and widely underserved powerhouse. Read the white paper.



¹ Nielsen, Women Control the Purse Strings, 2013

It's All in the Numbers: 7 Proven Metrics for Driving Marketing Performance

Friday, August 8, 2014

Small Thumb

A recent study by the Fournaise Group indicates that CEOs are not comfortable with the business acumen or the use of quantitative analytics by CMOs in creating and building marketing plans. Marketers know that their initiatives and activities need to be metrics driven. But do you know which metrics should be driving your marketing? The following seven metrics are ones that every financial services marketer should know, as they are proven to drive performance and boost the top line.


July 2014

What Do You Really Know? How Financial Service Marketers Can Win Using Better Data

Monday, July 28, 2014

Small ThumbIf you don’t have data to drive your decisions, assess your initiatives and judge your success, you’re operating in the dark. Get a seat at the marketing strategy table with the C-level executives by showing them the numbers that validate your endeavors. 





How Safe Is Your Data?

Friday, July 25, 2014

“An epic year for data breaches” is how one data security industry publication described 2013, citing examples like the well-chronicled breaches at Target® and Adobe®.¹ The residual effect: Any industry handling sensitive consumer records took a fresh look at its practices. Likewise, regulators updated their rules about the security practices of third-party vendors. Download white paper.