White Papers Archive
Doesn't it seem like everything and everyone is trying to be a brand these days? Brand building is stock-in-trade for iconic companies like Coca-Cola®, P&G® and Nike®, and newer entries such as Dollar Shave Club, GoPro® and Fitbit®. The NBA® and NFL® spent the last several years building formidable brands, as have their stars – think LeBron James, for example. Business people and celebrities including Oprah Winfrey, Donald Trump and the folks from “Duck Dynasty®” earn billions from their personal brands, making it appealing to the rest of us to put our own marks on the world.
In an era of profitability challenges, financial institutions need to find ways to increase new households. New movers are a prime market opportunity. Because new mover households are making life changes and may be in a new geographic area, they are more than three times as likely to respond to a new checking account offer as established area residents. A targeted and effective acquisition program can deliver new households cost effectively to your financial institution.
Does the contact center you use to support your financial institution serve to facilitate change smoothly?
Find out how to be change-ready — in a state of preparedness, able to handle change and negate its potentially disruptive effects.
As a financial institution marketing executive, you have a lot on your plate. But quantity doesn’t always mean quality. Acting on this short list of top trends can help improve your return on marketing investment, increase account holder loyalty and share of wallet, differentiate you from competitors and drive revenue.
Once young account holders have come to the branch to open an account, use the technology they prefer to keep them connected – to their assets and your institution.
For a successful list building campaign, companies need to utilize both online and offline channels in order to build a qualified list of email subscribers. In this white paper, discover multi channel list acquisition opportunities, and how to employ different methods to increase opt-in rates.
It’s no surprise that financial institutions rank “profitability improvement” among their top three priorities. The question is how can a financial institution achieve greater profitability? Growing the loan portfolio — and its associated interest income — is an obvious answer. But another profitability builder gaining markedly increased attention is non-interest income. Download now.
Like other financial services marketers, you likely track numerous metrics to determine and prove the value of your initiatives and activities. However, as you plan for 2014, consider these seven key metrics to help drive high performance marketing decisions and grow revenue. Download PDF.
When financial institutions are strategic about their onboarding initiatives and reach out in a meaningful way to account holders within the first 90 days of the relationship, they deliver the three Ds — which translates to more satisfied, loyal customers who have a higher household value to the financial institution.
Identity fraud has become a problem of increasing concern among consumers and businesses. According to Javelin Strategy & Research, 8.9 million U.S. adults became victims of identity fraud in 2010. The overall incidence rate of 3.5% has resulted in a total fraud amount of $37 billion, a decrease of $19 billion from 2009.
With high audience receptivity and above-average engagement rates, email marketing has proven to be just as effective — and in some cases more effective — for financial institutions as it has been for other industries.
Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really need, and their data analysis isn’t telling them what they really need to know. It’s a “better data” deficit.
What is the difference between an acquisition strategy that makes the grade and one that is barely passing? Check out these five best practices essential for successful account holder acquisition.
Today’s financial services marketers are facing a period of unprecedented change and opportunity. According to The Financial Brand’s "2012 Bank & Credit Union Marketing Survey," bank and credit union marketing executives say that their number one priority is to deepen existing relationships through increased cross-selling initiatives. Download Whitepaper.