White Papers Archive
Despite an ongoing shift in U.S. consumer age demographics and a proliferation of electronic media channels, direct mail continues to be an essential part of bank and credit union promotional planning. Download white paper
So much is being written about “Big Data” and the huge business opportunities that accompany this emerging science. It’s gaining momentum and Big Data promises to be a critical component of business success, and the science around it will continue to expand. Download white paper
With an unpredictable regulatory environment and shrinking resources, financial marketers have had to become ever more innovative. How are they coping? These six important marketing trends will, no doubt, be relevant in 2016 and into the future. Download white paper
Small businesses can mean big business for financial institutions. They need everything from checking and card services, to loans and investment advice. But many financial institutions don’t have adequate time to prospect for small business accounts. A systematic approach, with data as the cornerstone, can save time and improve results. Download white paper
Millennials contribute $1.3 trillion to annual consumer spending and they are expected to continue boosting consumer spending for years to come and they show the greatest demand potential for loan products in the U.S. Understanding the current borrowing needs and behaviors of this segment is essential to financial institutions that want to build long-term relationships with Millennials. Download white paper
Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you prove value? By not only implementing marketing campaigns, but also measuring their effectiveness. Download white paper
Mergers and acquisitions offer unique opportunities and challenges for financial institutions. Timely, thoughtful and consistent communications can address account holder concerns and help them feel valued by the new financial institution. As a result, they’ll be less likely to leave during the transition and the acquiring financial institution will be better positioned for success. Download white paper
U.S. financial institutions allocate approximately 0.10 percent of assets – the industry average – to marketing. How will you know if you’ve budgeted enough? Your annual budget should serve as a guide to cost-effectively accomplish your goals. But with increasingly limited marketing resources, establishing a realistic annual budget can prove challenging. Download white paper
Non-interest income comprises approximately 34 percent of bank income¹ and almost 27 percent of credit union income.² The problem is fees — the major source of non-interest income — are generally unpopular. They’re often cited as a reason why account holders switch financial institutions. So the key to building non-interest income is doing so in ways that are less painful for account holders. Download white paper
Do you know how account holders’ checking behaviors affect long-term revenue potential? Checking accounts serve as the anchoring relationship for most financial institutions. Findings from this industry survey offer timely statistics and ideas on how to acquire new, more active customers while expanding existing financial relationships. Download white paper
Your annual budget should serve as a guide to cost-effectively accomplishing your goals. With increasingly limited marketing resources, establishing a realistic annual budget is critical, yet can prove challenging. Consider these seven recommendations when planning next year’s marketing budget. Download white paper
With a Q1 2015 rise in consumer credit, U.S. lending is showing signs of a comeback. Is your marketing plan solid enough to capture the volume of quality loans you want? Now is the time to review strategies with an eye towards improvement. This white paper will show you how to define, design, test and deploy campaigns that deliver strong results. Download white paper
A data security breach can occur at any time, triggering confusion and panic among account holders. A proactive crisis communications plan helps rebuild loyalty and confidence in financial institutions damaged by a cyber attack. Download white paper
As a collective group, Mass Affluents control more than $7.5 trillion in investable assets. Yet, they represent a largely untapped opportunity for financial institutions. Download white paper
Three current trends — including draw period expirations — are elevating HELOCs back to the consumer lending star status they were prior to the Great Recession. See how to take advantage of this opportunity to grow your loan portfolio.
Ever since interest rates spiked higher in May 2013, there has been a great deal of conjecture about the market for home lending. What had been healthy demand for refinance loans fell markedly when rates increased. After several years of historically low interest rates, a downturn in refinancing had to be expected. Did the turn in rates, however, signal the end for home lending? Hardly. Read the white paper.
Women are earning more money, spending more and influencing the majority of purchases — both big and small — now more than ever. It’s projected that, over the next decade, women will control two-thirds of the consumer wealth in the U.S.¹ Women represent a massive marketing opportunity, but reaching them isn’t as easy as it used to be. Financial institutions must change the conversation to reach this valuable and widely underserved powerhouse. Read the white paper.
¹ Nielsen, Women Control the Purse Strings, 2013
“An epic year for data breaches” is how one data security industry publication described 2013, citing examples like the well-chronicled breaches at Target® and Adobe®.¹ The residual effect: Any industry handling sensitive consumer records took a fresh look at its practices. Likewise, regulators updated their rules about the security practices of third-party vendors. Download white paper.