White Papers Archive
Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you prove value? By not only implementing marketing campaigns, but also measuring their effectiveness. Download white paper
Mergers and acquisitions offer unique opportunities and challenges for financial institutions. Timely, thoughtful and consistent communications can address account holder concerns and help them feel valued by the new financial institution. As a result, they’ll be less likely to leave during the transition and the acquiring financial institution will be better positioned for success. Download white paper
U.S. financial institutions allocate approximately 0.10 percent of assets – the industry average – to marketing. How will you know if you’ve budgeted enough? Your annual budget should serve as a guide to cost-effectively accomplish your goals. But with increasingly limited marketing resources, establishing a realistic annual budget can prove challenging. Download white paper
Non-interest income comprises approximately 34 percent of bank income¹ and almost 27 percent of credit union income.² The problem is fees — the major source of non-interest income — are generally unpopular. They’re often cited as a reason why account holders switch financial institutions. So the key to building non-interest income is doing so in ways that are less painful for account holders. Download white paper
Do you know how account holders’ checking behaviors affect long-term revenue potential? Checking accounts serve as the anchoring relationship for most financial institutions. Findings from this industry survey offer timely statistics and ideas on how to acquire new, more active customers while expanding existing financial relationships. Download white paper
Your annual budget should serve as a guide to cost-effectively accomplishing your goals. With increasingly limited marketing resources, establishing a realistic annual budget is critical, yet can prove challenging. Consider these seven recommendations when planning next year’s marketing budget. Download white paper
With a Q1 2015 rise in consumer credit, U.S. lending is showing signs of a comeback. Is your marketing plan solid enough to capture the volume of quality loans you want? Now is the time to review strategies with an eye towards improvement. This white paper will show you how to define, design, test and deploy campaigns that deliver strong results. Download white paper
A data security breach can occur at any time, triggering confusion and panic among account holders. A proactive crisis communications plan helps rebuild loyalty and confidence in financial institutions damaged by a cyber attack. Download white paper
As a collective group, Mass Affluents control more than $7.5 trillion in investable assets. Yet, they represent a largely untapped opportunity for financial institutions. Download white paper
Three current trends — including draw period expirations — are elevating HELOCs back to the consumer lending star status they were prior to the Great Recession. See how to take advantage of this opportunity to grow your loan portfolio.
Ever since interest rates spiked higher in May 2013, there has been a great deal of conjecture about the market for home lending. What had been healthy demand for refinance loans fell markedly when rates increased. After several years of historically low interest rates, a downturn in refinancing had to be expected. Did the turn in rates, however, signal the end for home lending? Hardly. Read the white paper.
Women are earning more money, spending more and influencing the majority of purchases — both big and small — now more than ever. It’s projected that, over the next decade, women will control two-thirds of the consumer wealth in the U.S.¹ Women represent a massive marketing opportunity, but reaching them isn’t as easy as it used to be. Financial institutions must change the conversation to reach this valuable and widely underserved powerhouse. Read the white paper.
¹ Nielsen, Women Control the Purse Strings, 2013
“An epic year for data breaches” is how one data security industry publication described 2013, citing examples like the well-chronicled breaches at Target® and Adobe®.¹ The residual effect: Any industry handling sensitive consumer records took a fresh look at its practices. Likewise, regulators updated their rules about the security practices of third-party vendors. Download white paper.
Doesn't it seem like everything and everyone is trying to be a brand these days? Brand building is stock-in-trade for iconic companies like Coca-Cola®, P&G® and Nike®, and newer entries such as Dollar Shave Club, GoPro® and Fitbit®. The NBA® and NFL® spent the last several years building formidable brands, as have their stars – think LeBron James, for example. Business people and celebrities including Oprah Winfrey, Donald Trump and the folks from “Duck Dynasty®” earn billions from their personal brands, making it appealing to the rest of us to put our own marks on the world.
In an era of profitability challenges, financial institutions need to find ways to increase new households. New movers are a prime market opportunity. Because new mover households are making life changes and may be in a new geographic area, they are more than three times as likely to respond to a new checking account offer as established area residents. A targeted and effective acquisition program can deliver new households cost effectively to your financial institution.
Does the contact center you use to support your financial institution serve to facilitate change smoothly?
Find out how to be change-ready — in a state of preparedness, able to handle change and negate its potentially disruptive effects.