The auto industry and auto loan origination market have experienced slower-than-usual growth over recent years. However, financial institutions needn’t be passive bystanders in the wake of these changes. Reaching out to prospects and customers — consistently and persistently, proactively and reactively — with offers relevant to their needs provides a host of benefits, including increased brand awareness, brand recall and an enhanced customer experience.

 

Read this article to learn more about:

• The current auto lending and purchasing environment, including recent trends affecting financial institutions
• What these trends mean for financial institutions
• Four actions financial institutions can take to counter industry trends and challenges and boost auto lending