The evolving world of customer experience (CX) is pushing financial institutions to adopt a broader view of engagement, one that focuses on being there for customers – analyzing every part of the customer journey –  beginning the moment consumers first encounter your brand. 

In this article, Harland Clarke Senior Vice President of Product Management Carrie Stapp covers these topics and more:

• CX begins at the consumer level — before they become customers — beginning with a consumer’s first interaction with your brand
• Why focusing on the fast reward is a dangerous business strategy
• How good CX builds trust and credibility
• Using CX to find success in 2020